Portfolio

I’ve had the pleasure of working with the following brands on various projects in different capacities. My current ongoing projects focus on developing and implementing digital strategies and initiatives aligned with my clients’ business goals. I collaborate with a team of creative writers, designers, and developers to execute client projects. My resume is available upon request.

Clients & Ongoing Projects


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Empower the Community Weekend

Client: A groundbreaking 1-day event, that takes place at the Walter E. Washington, DC Convention Center, designed to bring the East African community together to share ideas, resources, network, and have fun.
Project: Content Strategy Development & Execution- Audience Segmentation & Content Aggregation | Social Media Strategy & Campaign Execution | Digital Engagement Performance Analytics & Management
Tools: Google Analytics | Facebook & Instagram Ads and Insights


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Letena Ethiopian Restaurant

Client: An Ethiopian restaurant, based in Columbia Heights, DC, focused on providing a space for healthy eating and multi-cultural events.
Project: Content Strategy Development & Execution | Social Media Strategy & Campaign Execution | Website Content Development, Re-design & SEO Strategy | Marketing Collateral Content Development | Digital Engagement Performance Analytics & Management
Tools: Google Analytics | WordPress | Hootsuite | Facebook & Instagram Ads – Insights


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Ahadu eStore

ClientA 1-stop online shopping destination, focused on providing an affordable and convenient e-commerce platform for Ethiopian home goods, food and beverages, and creative design goods.  
Project
: Business Model Re-design | Content Strategy Development & Execution | Website Content Development & On-page SEO | Marketing Collateral Development | E-Commerce Measurement & Analytics
Tools: Google Analytics | Shopify Analytics Dashboard

Past Projects


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Client: Artists For Charity
Project: Annual Fundraiser Operations Management & Execution | Social Media Strategy & Campaign Execution


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Organization: Gates Millennium Scholars – a $1.6 billion initiative funded by grant from the Bill & Melinda Gates Foundation, Administered by United Negro College Fund
Project: $1M Leadership Development Conferences Operations Coordination | Marketing Collateral Content Development


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Client
: Department of Veterans Affair, Program Management Office (VA-PMO)
Project: $430M Budget Oversight & Analysis| Program Portfolios Performance Assessments | Executive Briefings & Reports Development | Stakeholders Engagement & Management


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Client: Federal Aviation Administration, Contract Tower and Weather Team (FAA-CTWT)
Project: $200M Budget Oversight & Analysis | Team Leadership | Client  Relationship Management | Business Processes Improvement | Business Performances Management | Executive Briefings & Reports Development | Stakeholders Engagement & Management


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Client: University of Maryland changetheworld.org Social Venture Consulting
Project: Organizational Internal Communications Alignment (across 220 Program worldwide) | Business Process & Performance Assessment | Change Impact Assessment | Team Leadership


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Client: University of Maryland changetheworld.org Social Venture Consulting
Project: Organizational Restructure

International Projects


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Country: Ethiopia
Project: EY Technology & Security Risk Services (TSRS) Initiatives and Ethiopian Shipping Lines (ESL).
Project: Business Process & Performance Improvement


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Country: Israel
Project: Research on global strategy, focused on innovation and entrepreneurship. Analyzed sources for Israel’s emergence as a technological powerhouse and an entrepreneurial center in the global business environment. Assessed organization global strategy for 12 companies, including Microsoft, Intel, and Teva Pharmaceutical.

Country: Australia
Project: Research on resource management. Assessed Australia’s most significant and economically viable mineral deposits, the increasing demand for its minerals and its position worldwide.